If you own or manage a website, you are probably already aware of the importance of your log files or site statistics. Such data can give you insights about your site's usability, errors in your HTML code, the popularity of your site pages and the type of visitors your site attracts. But did you know it can also highlight the success or failure of your search engine optimization campaign?
There is specific data about your web site that you should be looking at in your log files on a regular basis. Several variables should be examined monthly or even weekly to ensure your site design and page optimization is on the right track:
1. Entry Paths
Most sites can be developed and analysed around the concept of visitor pathways. If Jesus Manuel Corona Mexico Jersey , for example, your site is a Business to Business (B2B) site and you service small, medium and large businesses, there should be pathways through your site designed for each class of visitor. An extremely simplified example would be:
Clients coming to the site through an optimized home page:
home page ---> small business page -@@END_COMMENT order page -@@END_COMMENT order confirmation page home page -@@END_COMMENT medium business page -@@END_COMMENT order page -@@END_COMMENT order confirmation page home page -@@END_COMMENT large business page -@@END_COMMENT order page -@@END_COMMENT order confirmation page
The site entry pages for these pathways are often optimized home pages or optimized content pages. The final page of this route is often the action that you want clients to take on your site (e.g. Jesus Duenas Mexico Jersey , sign up for your newsletter, buy your products online or contact you for further information). You can easily determine how effective your pathways are by tracking the entry paths on a regular basis via your site stats.
You should have some idea of the main pathways that clients take through your site, both for monitoring the effectiveness of your page optimization and conversions, and for the purpose of subsequent site redesign(s). A good starting point to track the pathways through your site is via the graph or chart called "Entry Paths" in your log files site statistics.
2. Top Exit Pages
These are pages from which most visitors click away from your site. Why is it useful to track these? Because exit pages can tell you:
a. If there is a technical problem with the page that is causing visitors to leave your site. For example Javier Hernandez Mexico Jersey , if there are broken links, or the form on the page is not working properly etc.
b. If your site design is breaking the strategic pathway, for example, you may have links to external sites that are inducing clients to click away before buying your product or signing up for your newsletter.
c. If there is something on these pages that is encouraging visitors to leave your site. For example Javier Guemez Mexico Jersey , an unprofessional design or confusing layout.
In your log files site statistics, the graph or chart called "Top Exit Pages" is the place to learn why visitors are leaving your site.
3. Single Access Pages
These are entry pages that are viewed once before the visitor clicks away from your site. Similar to Top Exit Pages, Single Access Pages can tell you a lot about why people are not staying on your site for long.
Have a close look at the search terms used to find your site. Single Access Pages can often indicate that your target search terms are too broad. For example, you may be getting a lot of traffic by targeting "printer cartridges" but if you only stock a particular brand of cartridge Javier Aquino Mexico Jersey , then people seeking other brands are not going to find what they truly seek when they arrive at your site so they will leave immediately. This can be resolved by narrowing down your search terms to be more targeted and focused on your niche products and services, for example, by changing "printer cartridges" to "HP printer cartridges" and so on.
To see what pages of your site are viewed once, look for the graph or chart called "Single Access Pages" in your log files site statistics.
4. Most Requested Page(s) and Top Entry Pages.
Tracking these pages is key to measuring the success of your SEO campaign. If your optimization is effective Isaac Brizuela Mexico Jersey , the Top Entry Pages and Most Requested Pages should be those that you have optimized for target keywords. The Top Entry Pages are particularly relevant as you consider the pathways through your site. Do the most popular entry pages have any relationship to the start pages for your plotted visitor pathways? Or are visitors entering and navigating your site via ways you didn't intend? You can use this information to continually tweak your page optimization to guide visitors to the right pathways.
To see your most requested pages, look for the graph or chart titled "Most Requested Pages" in your log files site statistics. Also look for "Top Entry Pages".
5. Page refreshes
Why are visitors refreshing pages on your site? Are the pages not loading properly? The "Page Refreshes" variable is another one to monitor on a monthly basis via your site stats to ensure that there are not site usability issues for visitors.
6. Referring Domains and Referring URLs
Where are your visitors coming from? Are they coming from sites that are linked to yours? Are blog authors or forum members talking about your site? Referring Domains will tell you what sites are linking to yours, while Referring URLs will list the actual pages where the links are located. These can be little gold mines because you can often find valuable sources of traffic via links to your site that you didn't even know existed.
In terms of an SEO campaign, these links can all add to your site's overall link popularity Hugo Ayala Mexico Jersey , a
Hundefreunde Brandenburg
Thema drucken
04.03.2020 06:29
Antworten
